Gary R. Lloyd, Ph.D.

Executive Vice President & General Manager

Gary Lloyd is an accomplished Fortune 100 Global Brand Executive, Vice President of Sales, Chief Operating Officer and Executive Performance Coach. His career encompasses 30 years of recognized success in leading world-class sales, marketing and business development organizations; coaching high impact teams, developing cutting edge talent – creating, energizing and optimizing a “can do” aspirational culture which thrives on achievement, adaptive, organizational readiness and proactively capitalizes on marketplace change.

Gary is a recognized expert in executive, organizational, brand and career communications. He partners with his clients to define, refine and deliver a precise and discerning message that embraces the values, needs and call of the marketplace. As a proven business advisor, marketer and performance coach; Gary believes that insightful, innovative and committed individuals are the backbone to any and every successful brand. He subscribes to the premise that astute core competencies are a mere baseline in individual and organizational advancement. Further that success is magnified in direct correlation to “well honed” “ever ready” communication skills and the ability to inspire, relate and differentiate applied impact.

Gary’s career is most noted for his years of service at the American Express Company where he rose from an entry level sales representative to the U.S. Vice President of Sales and leadership of “New Business Partnerships,” Amex’s elite national and strategic account acquisition team. In this position, he completed a coverage acquisition initiative; establishing Amex as a market competitive – everyday payment vehicle – reversing a decade of truncating market share, stagnating stock price and diminished Wall Street ratings.

Concurrently, Gary and his strategic team neutralized Visa’s devastating decade long “They don’t take American Express” ad campaign which had measurably and perpetually chipped away at Amex’s brand equity. His contributions included the development of a quantifiable brand value proposition which pinned Amex’s premium price that still resonates in today’s marketplace.

Prior to his engagement with Syntesis Global™ , Gary established and served as the Managing Director for the `Encanto Group,’ a professional consulting partnership providing brand defining initiatives, market messaging, customer loyalty programs, executive coaching and competency development strategies that drive, profit, improve margin and deliver enduring equity. His clients and accumulated industry expertise include, retail, hospitality, healthcare, entertainment, telecommunications, event, venue and professional sports marketing.

Some of his most notable clients include: Safeway, Costco, BJ’s Warehouse Clubs, Chevron, Tesoro Oil, Fred Meijer, The May Department Stores Company, Walgreen, American Honda, Mazda, Toyota Kawasaki, Goodyear, Bridgestone and Crystal Cruises. Gary also negotiated Amex’s marketing agreements with the NBA, NHL and Major League Baseball.